In the face of a changing PC landscape, graphics card manufacturer Nvidia is now hoping to market their products in a way that makes more sense to average consumers.

"It is a challenge that we're looking at right now. There is a need to simplify [the Nvidia product line] for consumers, there's no question," said Nvidia business VP Roy Taylor to GamesIndustry.biz.

The company has frequently been criticized for its confusing product names. For example, Nvidia's 8800 GT outperforms the 9600 GT, which many would assume to be more powerful due to its higher number.

"We think that the people who understand and know GeForce today, they're okay with it--they understand it. But if we're going to widen our appeal, there's no doubt that we have to solve that problem."

Nvidia has recently been making more of an effort to target mid-range users. The launch of the GeForce 9600 GT last February marked the first time a mid-range card debuted a product line for the company.