Activision: Warner Is Not 'Respectful' of Guitar Hero, Fires Back over Music Studio Complaints
Warner simply isn't "respectful of how much we've done to bring new audiences into the market," Activision CEO Bobby Kotick told the Financial Times.
"We're introducing a whole new group of artists to new audiences that is resulting in their iTunes downloads being exponentially higher than they would otherwise be, [as well as] new album sales and new merchandising opportunities," he explained.
Warner label Roadrunner, for example, noted a bump in DragonForce album sales after the band was exposed to a wider audience in Guitar Hero III.
"This is an entirely different business [than iTunes] that is very technically... Read more
