Confused as to how a watchable movie can be made out of The Sims? You're not alone.

Producer John Davis (Dr. Dolittle 2, Waterworld) is in charge of the project, and recently explained the current plot of the film to Collider. And after reading, and reading again, we still don't know what to make of it.

Davis' narrative follows:

Tom Rothman, the Chairman of Fox said to me, "How are you going to take this incredible piece of IP and make it into a movie?" Right? Because most games aren't movies, so this is the way I did it: The Sims, as you know, you can control your imaginary world, right?

And our movie, a young man, a 16 year old kid or a 14 year old kid and his friend get their hands on this thing called the Sims Infinity Pack, right, which kind of this very strange video game store which was there just for that moment, and seemingly wasn't all that. But what they realize is that they can scan their world in, because this is the... Read more

The Maxis-created lifestyle simulator series The Sims has sold over 100 million units since its debut in 2000, publisher Electronic Arts claimed today.

That figure encompasses the whole of The Sims franchise, including The Sims (PC), The Sims 2 (PC), and countless expansion packs along with console and mobile phone versions. The next entry in the series, The Sims 3 on PC, is due out in 2009.

According to the company, 100 million boxes of The Sims were lined up end-to-end would stretch from New York City to Moscow.

The third entry in Electronic Arts' lifestyle simulation series The Sims will be released on PC worldwide in 2009, the company, as promised, revealed today.

Running on a new engine that is said to have been in development for almost three years, the sequel is being developed at EA Redwood Shores. A set of nine screenshots accompanied the announcement.

Described as a "next-generation flagship PC game," The Sims 3 features a new seamless open neighborhood along with expanded options and a more realistic aesthetic for both character and home customization. Characters can now be assigned up to five personality traits, which EA claims allows allows over 700 million possible personality combinations.

"The new engine and technologies in The Sims 3 are designed to unleash the player's imagination with realistic looking Sims who have distinct personalities... Read more

More information on EA's highly anticipated lifestyle simulator The Sims 3 is due on March 19, according to a recently launched teaser site.

EA has been rather tight-lipped about the latest title in one of its most successful brands. Two years ago, the company noted its hopes to release the game within its 2009 fiscal year, which runs from April 1, 2008 to March 31, 2009, though recent EA presentations have not mentioned the project.

The live-action The Sims movie has likewise been on media blackout since its initial unveiling, leaving series aficionados to ponder how the the franchise's predilection towards adventure, experimentation, and gibberish speak will translate to the big screen.

Well here is one for the record books. The Sims according to EA has just recently become the top selling PC game of all time. They are claiming sell-in numbers of 6.3million copies of the game.

The Sims has steadily insinuated itself into pop culture consciousness since its release. In September of 2000, the game inspired New York City-based band Electric Funstuff to release a Sims-inspired anthem, appropriately titled Sim-Hilarities, about a player of the hit PC game who finds odd parallels between his life and the lives of his on-screen characters. A take-off of ``Simlish,'' the unique language of The Sims, was featured in last year's season opener of ABC Television's ``Drew Carey Show,'' as well as game footage depicting the office antics at Winfred-Louder Department Store, Drew's place of employment, in its April Fools episode. Most recently, a take-off of The Sims was featured in an episode of Fox Television's ``Malcolm In The Middle.'' Malcolm recreates his own family in a computer game called ``The Virts'' with disastrous results.

The woman sitting next to me owns the game and all the expansion packs.